Virgin Media matched this pound for pound. The detail: As well as investing in ways to help people get the best out of digital technology, Virgin Media is committed to helping staff directly support their local communities. Our teams are spread right across the UK, so it made sense for people to get stuck into supporting causes and concerns where they live and work. On this day in , all Virgin Media employees came together to dress up, bake cakes, wash cars, and even compete in lemon eating competitions for charities they care about.
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Back in we had 27 charities that we supported. They were employee selected and ranged from a local hospice to a pets charity. To ensure we were doing our bit we had 31 charity champions whose job it was to rally our people, manage the relationship with the charity and to ultimately pay in the cash. It became clear to me that this model was flawed. There was very little corporate support or awareness of the grass roots activity by the Execs and ultimately governance was near on impossible. Evidently things had to change and we needed to focus on improving our social impact.